Marketing Division

Telling your story through heritage and purpose-driven products.

B Squared Group’s Marketing Division helps businesses and not-for-profit organizations bring their brand to life — from heritage collections that honour a legacy to organizational merchandise that strengthens community and cause.

Who We Are

Marketing solutions built on the same standards as our HR and Health Advocacy divisions

B Squared Group Inc’s Marketing Division drives excellence through thoughtful, well-crafted branded products tailored to your organization’s unique identity. We work with businesses looking to celebrate their history and legacy, and with not-for-profit organizations that need dependable, professional merchandise for their staff, volunteers, and members.

Leveraging our deep understanding of organizational culture — built through our HR and patient advocacy work — we help you choose products that reflect who you are, not just what you sell.

Partner with B Squared Group and experience marketing support designed to enhance your organization’s identity and reach.

Marketing Division at a Glance

Core Focus

Heritage & Organizational Product

Served

Businesses & NFPs

Approach

Heritage & Organizational Product

Backed By

25+ Years Org. Expertise

What We Offer

Our Marketing Product Divisions

Two dedicated product lines, each built around how our clients actually use them — to honour a legacy, or to equip an organization.

Division One

Heritage Products

Commemorative and legacy-driven merchandise for organizations marking milestones, anniversaries, and the history behind their brand. Heritage Products help you honour where your organization has been while presenting it proudly to clients, staff, and community.

DIVISION TWO

Organizational Products

Practical, professional merchandise built for not-for-profit organizations — the everyday materials that support staff, volunteers, members, and events. From registration to recognition, we help your organization look and feel consistent at every touchpoint.

Why Choose Us

A Marketing Division Rooted in Organizational Insight

The same principles that guide our HR and Health Advocacy work — consistency, care, and a strong understanding of people — shape every product we help you bring to market.

Skilled People for Your Marketing Needs

Guided by professionals who understand organizational identity, not just merchandise.

Custom Strategies, Your Success

Every product recommendation is built around your organization’s story and audience.

Clear Communication, Real Results

Straightforward guidance from concept through delivery, with no surprises.

How We Work

From Concept to Delivery

Consult

We learn your organization’s story, audience, and goals.

Curate

We recommend Heritage or Organizational products that fit.

Confirm

You review proofs, pricing, and timelines before we proceed.

Deliver

Your products arrive ready to represent your organization.

About Us

Led by the Same Team Behind B Squared Group

Cheryl Petruk

MBA, B.Mgt., CHRP — Principal, B Squared Group Inc.

With over 25 years of experience across HR consulting and organizational leadership, Cheryl brings the same rigour and care to B Squared Group’s Marketing Division — helping businesses and not-for-profit organizations choose products that genuinely reflect who they are.

Get In Touch

Let's Talk About Your Marketing Products

Whether you’re planning a Heritage collection or outfitting your organization for the year ahead, we’re here to help.

cherylpetruk@bsquaredgroupinc.ca

1 647 453 6569

Markham, Ontario / GTA

Request a Marketing Consultation

Tell us about your organization and whether you’re exploring Heritage Products, Organizational Products, or both — we’ll follow up to discuss next steps.